Research Blog - Music Video Conventions

     Hey guys! It's Lindsay again and the song genre that me and my group selected was R&B and SOUL. The conventions for this genre's music videos are ideally the same. The music videos generally feature slow or fast, emotional beats, and often feature powerful lyrics and stories. Here is the research we did on different music videos in the R&B genre:

All The Stars - by Kendrick Lamar and SZA

CAMS
-Wide shot
-Medium shot
-Close-ups
-Extreme close-ups
-Over the shoulder shot
-Eye level shot

CLAMPS
-Props: Ex. phones, headphones, or journals
-Costume (s): Tend to be simple and usually corresponding colors.
-Location(s): Old Town, empty white field with panthers, black room filled with stars

SOUND
-Non-Diegetic sound: the music video song
-Diegetic-sound
-Dialouge: usually the intro to the music video before the song starts.

EDITING
-Slow transitions
-Reverse shot
-Dim coloring

I Feel it Coming - by The Weekend

CAMS
-Medium close up
-Wide shot
-Close up
-Low angle
-Two shot
-Extreme close up
-Aerial shot

CLAMPS
-One outfit: dark clothing
-Sunset lighting
-Setting: On the moon - in space
-Props: statue and a ring

SOUND
-Diegetic
-Non diegetic
-Ambient sound
-Sound motif

EDITING
-Jump cut
-Fade out
-Shot reverse

Like I Want You - by GIVEON

CAMS
-Medium close up
-Wide shot
-Close up
-Extreme close up
-Over the shoulder shot
-Eye level shot
-Two shot

CLAMPS
-Props: Ramen cup and a chair
-Settings: open field with a sunset, white room, and in a car

SOUND
-Ambient sounds
-Diegetic sounds
-Non-diegetic sounds
-Sound motif

EDITING
-Slow transitions
- Dim coloring
-Jump cut

Until next time!